“Frame of mind”, Jeff Thomas, Canada, 2021, 11’

A humble, welcoming and soft-spoken individual, Sam Kuch is a product of his environment. Born and raised in the lesser known region of the 'Kootenays', it is a community filled with passionate skiers and downhome, throwback ski resorts. It is a picturesque, powder filled paradise that has shaped and inspired Sam and allowed him to quickly reach new heights. From breakthrough appearances with Toyota Canada & Forecast Ski Magazine to award-winning segments with MSP Films and Blank Collective films, Sam credits his roots and growing up with like minded individuals as his inspiration for taking his skiing to the level. From backyard jibs, to home-made ‘finger skis’, we reflect on Sam’s Frame of Mind, and look into what has taken Sam from small-town shredder to ski industry superstar. Sam joins up and comer Cole Richardson, Jordy Kidner and veteran, Riley Leboe on the trip of the season, at Monashee Powder Cats.